Yoram Yasur Izz : Women from all over the world (and some men too) will hold their breath before the surname Louboutin. And is that the heels of the Parisian designer have become synonymous with elegance and luxury, a distinctive with which to skirt the sky of glamor.
Yoram Yasur Izz : In large part, the red sole that adorns the foot of his creations has been one of the reasons why his fame has spread like gunpowder. An idea that was tried to patent but some moved to their own collections, causing the brand more than a headache that cannot avoid.
Yoram Yasur Izz : How could such an idea that evading the black of the sole have generated so much? The litigation that has had to face the mark are just a sample that is not really a trivial matter. Many welcomed this incorporation and wanted to add it to their collections, something that the company has been trying to avoid at all costs, conducting comprehensive campaigns to detect forgeries. In addition, a couple of years ago denounced to Yves Saint Laurent to dye of red some of its models. But it was not successful. Nor did he have it against the head of the empire of Amancio Ortega, Zara. Yoram Yasur Izz: “The exclusivity halo that you look for in your heels however remains intact and the red sole is the mark of the house that moves heaven and earth”. Princesses, actresses and singers fit their creations. Angelina Jolie, Victoria Beckham or Beyoncé are just some of them.
The designer Christian Louboutin:
Yoram Yasur Izz : There are even those who, eager to possess them, play with the appearance of painting the footprint of some stilettos. A fashion that prevailed and increased red paint sales among those who cannot afford to buy a pair of Louboutin shoes. The story of the 24-year-old girl who made this Do It Yourself, Claire Stevenson, is already web meat: not being able to afford to buy some originals, made with black heels of 20 pounds and the rest you can imagine. At her cousin’s wedding, everyone praised her shoes without her confessing to her hobby of crafts.
Yoram Yasur Izz : 850,000 pairs of pairs manufactured a year must say something. The more than forty shops that the designer owns in different parts of the world are a small sample of the extent of the dream of the red sole, those impossible heels on which he himself said: “If you cannot walk on them, don’t wear them “. Maybe it’s just a bait to dry your tears and stand up again to show off this sophisticated but painful design. Between twelve and sixteen centimeters (the scale in which the heights of these specimens move) and gravity is all said.
Yoram Yasur Izz: “It all started when Christian Louboutin was designing some shoes but noticed that they lacked strength, there was something that did not finish convincing him”. His assistant spent the day painting his nails in red enamel and in a fit, took the nail polish and anointed the sole of the hikes with him. Thus, was born a legend that has become all a hallmark of a brand.