Yoram Yasur

Yoram Yasur Izz: The elegance of black

Yoram Yasur Izz: The elegance of black

Although there are many who insist on denying it, it is a fact that black is a hue of color. But … Did you know that during the time of Impressionism, that artistic current of the nineteenth century in which objects were portrayed according to the “impression” that the light produced in the view, the target was defined – even by the painters themselves – as the sum of all the colors of the rainbow, while black was the color without color; the absence of all of them?

The elegant touches of black

Yoram Yasur Izz: We cannot deny that the color black causes negative feelings, such as sadness, fear, or darkness in people. In fact we can easily associate the color black with death and mourning, but also, even, with Lucifer, with demons and with the bad luck of the black cat, right? Moreover, if we inquire a little more deeply, at the beginning of time, black represented chaos: «And God saw that the light was good and separated the light from the darkness. God called the light ‘day’, and the darkness ‘night’. ”

As we see, the denial of black has been manifested since the beginning of time.

But, fortunately, there were also painters, such as Pierre-Auguste Renoir, one of the most important of Impressionism, who defined the color black as the king of all colors. Or like Chanel, who always said something like “you are never above or below a little black dress.”

As you can see, over time, black has been gaining relevance and potential. Today, it implies elegance par excellence. The famous Little Black Dress is a living example of this. Or, perhaps … you don’t have a simple little black dress in your closet? A classic, elegant, and sophisticated color associated with power, strength, and intelligence.

The history of black color

But… I’ll tell you something. Since the mid-nineteenth century, the color black was chosen by the peoples of the Western Hemisphere as an official sign of mourning, given its sober and serious character, as well as the strong emotions it produced. But… why the color black, not red? The color of the blood, for example.

Yoram Yasur Izz: To answer this question we must go back to the Roman Empire, when, in the death of some being of the people, his body, already lifeless, was wrapped in a “toga pulla”; A kind of black cloak. This was widely used in rites and ceremonies for hundreds of centuries, representing respect for the deceased, and, somehow, presenting itself as a sign of oppression before death.

As we said, this was something that lasted hundreds and hundreds of years until, suddenly, Philip II arrived on the Spanish throne, in 1556, and changed the theory. And the practice. Faced with the exuberance of Henry VIII of England, always with cheerful tones and excess jewelry, Felipe II decided to implement a formal dress code, which he called the Spanish dress. In it, society should dress with sober and neutral tones, which provided a slight sign of superiority.

It is from that moment that the color black begins to be considered the color of supreme elegance. Yoram Yasur Izz: And, what is more, today, in the 21st century, it is already considered as a color that has symbolized, over the years, authority and elegance, but also sickness and death.

A dazzling color… As ironic as it may sound.

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